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Kristen Preau – Jambalaya Girl on The Why, When, and How of Rebranding

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Kristen Preau – Jambalaya Girl on The Why, When, and How of Rebranding

Host, Mary Foley speaks with Kristen Preau who is a co-owner and the face of the Jambalaya Girl food product brand. Using customer feedback and all available resources, Kristen successfully rebranded her family’s company from the indeterminate, local phrase ‘Cook Me Somethin’ Mister’ to the authentic and popular ‘Jambalaya Girl’ brand name. The brand change gave her the confidence to grow Jambalaya Girl from 100 stores in New Orleans to over 2000 stores nationwide with plans to go International.

Kristen has always been and will always be passionate about her hometown of New Orleans. So, after being evacuated from the catastrophic damage Hurricane Katrina caused she took her years of cooking experience along with her daddy’s cast iron pots on a fund-raising tour of the U.S. with all proceeds going to hurricane relief. When people at the events started requesting the recipe for her jambalaya and gumbo and she had raised 100k dollars, Kristen knew she was onto something big.

Listen and Learn:

  • Things you don’t think about when you start a business
  • The importance of listening to customers
  • The struggle of whether or not to change a brand
  • Creating a memorable brand name
  • Getting a brand recognized nationally
  • The keys to a powerful brand
  • How an authentic brand creates loyal customers
  • Recognizing the strengths and differences of your business
  • The cost to change a brand
  • How to create a memorable brand that evolves with your business
  • Resources available to small business owners


  • Jambalaya Girl
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    MEET OUR P.O.W.E.R. PLUG HOST...

    Mary Foley
    Mary Foley — Growing a business in uncertainty is hard. Doing it alone is harder. That’s why in addition to hosting the Fidelity P.O.W.E.R. Plug podcast, Mary is a business coach and founder of the REV UP Society for women entrepreneurs. She offers a powerful combination of coaching, accountability, and celebration in a supportive community so you can build a thriving business no matter what. For more, go to maryfoley.com.
    The information contained in this P.O.W.E.R. Plug Podcast expresses the opinion of the author and does not constitute advice from or the opinion of Fidelity Bank.
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