Host, Mary Foley speaks with Kristen Preau who is a co-owner and the face of the Jambalaya Girl food product brand. Using customer feedback and all available resources, Kristen successfully rebranded her family’s company from the indeterminate, local phrase ‘Cook Me Somethin’ Mister’ to the authentic and popular ‘Jambalaya Girl’ brand name. The brand change gave her the confidence to grow Jambalaya Girl from 100 stores in New Orleans to over 2000 stores nationwide with plans to go International.
Kristen has always been and will always be passionate about her hometown of New Orleans. So, after being evacuated from the catastrophic damage Hurricane Katrina caused she took her years of cooking experience along with her daddy’s cast iron pots on a fund-raising tour of the U.S. with all proceeds going to hurricane relief. When people at the events started requesting the recipe for her jambalaya and gumbo and she had raised 100k dollars, Kristen knew she was onto something big.
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